These accounts can post one update per day to subscribers. Let’s look at what makes each one different: Subscription AccountsĪ subscription account is like a daily news feed. There are three types of WeChat Official Accounts: subscription accounts, service accounts, and enterprise accounts. Through the WeChat Official Account Admin platform, a company can deliver updates to raise brand awareness and promote products and services.Īfter a WeChat user subscribes to your Official Account, you can interact with the subscriber in several ways: sharing content, communicating via text/voice, and even setting up various features/services via API. CREATE MULTIPLE WECHAT OFFICIAL ACCOUNT REGISTRATIONRegistration is free as long as you have a WeChat account, you can quickly register an Official Account with your personal ID or business license. What Is a WeChat Official Account?Ī WeChat Official Account is a formal channel for businesses and individuals to interact with customers and audiences through the platform. The first suggestion would be creating a WeChat Official Account. Today, I dig deeper into how WeChat, in particular, can be leveraged for your B2B marketing goals. To understand more about WeChat, check out my previous post that provides an overview of the WeChat platform and other popular social media apps in China. WeChat has become a must-have app during the Chinese New Year it’s just one way WeChat is providing connections and simplifying life in China.Ĭhina Internet Watch data shows 53.3 percent of WeChat users use WeChat countless times per day and the vast majority (87 percent) of users open it more than ten times per day. That represents an increase of 43.3 percent over last year. My red envelopes were just a handful compared to the 46 billion electronic red envelopes exchanged on the New Year, according to Tencent (WeChat’s parent company). I was able to quickly give red envelopes to my cousins and nephews who live in other cities via WeChat. WeChat launched a feature for electronic red envelope three years ago, and many Chinese people have shifted to this easy, seamless way to continue this tradition. During this festival, Chinese people traditionally give a monetary gift called “red envelope” to each other. I just spent the Chinese New Year in China. It’s used for everything from instant messages to news to mobile payments.īut, to give a firsthand look at how WeChat is used on a daily basis in China, I want to share with you a personal experience with the app. You may have heard that WeChat is a must-have mobile app in China.
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